Impact Stories

Small Business. Big Impact. 

We are proud of our clients who add vibrancy to our communities while creating a pathway to prosperity for themselves, their families and their employees. 


At LiftFund 86% of our clients are entrepreneurs of color, 40% are women and 26% are startups contributing to the local economy and making a difference in their communities. 


Read about our clients’ entrepreneurial journey and get inspired by their passion, commitment and resiliency. 

Carolina Muñoz

Berenice’s Kids

At Berenice’s Kids of McAllen, the right dress can transform everyday events into memorable celebrations. Despite its success, this children’s formal wear boutique struggles like many other fledgling businesses burdened by the weight of conventional bank loans.

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Women Owned

Eugenia Alonso

Royal Piaget Academy

Eugenia Alonso was a licensed child psychologist in Mexico where she owned a learning center and taught young children from the age of 1 to 4 years old. She enjoyed impacting the lives of young children and was experiencing great success; however, her own children went to school in the United States and the traveling back and forward took time away from her job and family.

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Lamar Jones

Janktafied Goodness

Lamar grew up eating delicious BBQ at family gatherings, but after years of adjusting store-bought BBQ sauces, he decided to test his culinary skills and develop his own special recipe known as “The Jank”, which means “too awesome to describe.” Lamar, a musician, moved from Florida to the Rio Grande Valley after a concert. He and his partner lived in a small two-bedroom apartment with little or no money and slept on the flo

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Jacob & Jennifer Ramirez

CrossFit Stamina

Jacob didn’t image that the first CrossFit gym he would train from would be his own, CrossFit Stamina. His fitness inclination led him to CrossFit and as he started training, he automatically fell in love with it.

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Agustin Armendaiz

Distribudora de Alimentos Sendero

Agustin Armendaiz is the proud owner of Distribudora de Alimentos Sendero, a tortilla manufacturing company that services local retailers and restaurants in the Rio Grande Valley with a variety of tortilla products.

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Ebony Harris

In Good Hands Learning Center

Ebony Harris has a special way with children — it’s a gift. She thought about pursuing a career as a pediatric nurse, but that didn’t appeal to her entrepreneurial spirit. Instead, in 2015, set her sights on opening a childcare center, where she could educate, support, and influence kids.

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