Freda Paz

“I always wanted to be a designer,” said Freda, “But after I had two kids, I needed flexibility in my schedule.” Freda used her creative skills and previous advertising experience to start a graphic design business, The Calling Card, that would serve the growing number of local professionals and businesses in downtown New Orleans. Freda soon realized that she could not manage a growing business alone, so she turned to LiftFund for a loan to open an office space in the city’s downtown area. Today, Freda, along with her five employees, provide clients with custom design, branding and print services. In 2017 alone, her sales showed a 200% increase from the previous year’s monthly income, and Freda expects the success to lead to a new location.