Veronica Torres Hazley, a marketing expert located in the Dallas-area, spent years in the tourism industry but she dreamed of running a yoga studio. Eventually, Veronica left her marketing career to follow her true calling as a yoga instructor, but she needed more funding to cover her startup costs.
Her business network suggested that she visit with LiftFund, a nonprofit small business lender, and learn more about her loan options. She worked with the LiftFund team and was soon approved for a loan, which provided her with the working capital needed to start V12 Yoga Studio. The LiftFund loan allowed Veronica to rent a new space, hire yoga instructors, and get marketing supplies to get her business off the ground.