El Paso Success Story Leads To Business Growth

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We love sharing the success stories of our clients. In this particular case, one of our clients based in El Paso is seeing business growth and we couldn’t be prouder.

Business Name: Ponce Food Distribution; United Food Service
Market: El Paso, Texas
Owner: Aaron Ponce

“I wake up every morning excited about what I do,” said owner of Ponce Food Distribution Aaron Ponce.

Aaron grew up watching his grandfather start his own distribution business out of his garage, growing it into a successful enterprise that became a major distributor. By the time Aaron was of age to work, his uncle recruited him to his up and coming distribution business.

Aaron worked his way from pulling products, loading trucks and eventually graduated to making deliveries. With over 15 years of experience in the food distribution industry, he made the decision in June of 2014 to start his own business, Ponce Food Distribution, in El Paso, Texas.

“We cater to locally owned restaurants,” said Aaron. “Anything they need we supply it. From meats and cheese to dairy and janitorial items, we really try to help our clients in any way that we can; if we don’t have the item, we find it for them.”

When Aaron came to LiftFund, he needed capital to purchase inventory and secure a truck with a walk-in freezer.

Today he employs five employees. His wife oversees the financial management side of the business. Recently, Aaron was able to purchase his second delivery truck.

“My wife and I are extremely proud of the great first year we had,” Aaron said.

In 2014, Ponce Food Distribution made $3.2 million. This year, Aaron hopes to hit the $5 million mark.

For more than 21 years, LiftFund has helped individuals achieve the American Dream by providing small business loans to those who do not have access to capital from traditional lending sources. LiftFund provides educational services at no cost to borrowers, which are essential to fostering self-sufficiency. For more information on LiftFund visit liftfund.com or call 888-215-2373.