Module 5 – What is a Capability Statement?
We will help you understand what a Capability Statement is and how to use it to market your products and services to the government. We will guide you in learning what you should include in your Capability Statement, the Three types of Capability Statements and how to use them, and the four core components of creating a Capability Statement. Finally, you will walk away learning the importance in marketing your business to government agencies using your capability statement.
Key Takeaways:
Understanding Capability Statements:
Gain clarity on the concept of a Capability Statement and its significance as a marketing tool for promoting products and services to government agencies.
Learn how to leverage Capability Statements effectively to showcase your business capabilities and qualifications to potential government clients.
Creating Effective Capability Statements:
Learn the essential components and structure of a Capability Statement, including what information to include and how to format it for maximum impact.
Importance of Marketing to Government Agencies:
Understand the importance of proactive marketing to government agencies and how Capability Statements serve as a crucial tool in this process.
Recognize the role of Capability Statements in establishing credibility, differentiating your business from competitors, and securing government contracts and opportunities.
This event is made possible by generous funding from the U.S.Bank
