Congratulations to our 2019 Art Tank co-hort!
In 2017 the Art Tank business accelerator was created to address the unique challenges and opportunities that artist entrepreneurs face. Over the course of this 9 week program, participants will learn how to build and maintain a sustainable business venture based around their artistic talents. The program is comprised of workshops, roundtables, one-on-one advising and peer-to-peer learning and hosted in partnership with Artpace.
Art Tank is geared towards San Antonio visual artists that want to create a sustainable business selling their artwork.
Qualified candidates must have a portfolio of work, a defined artist statement, be committed to launching or growing their business, and be able to attend 7 of the 9 sessions.
Applicant goal: 20 │ Participant goal: 15 │Max capacity: 20 │ Cost: $75 *refunded to those not accepted.
Monday evenings from 6:30-8:30 pm.
Session 1: Understanding Your Art as a Business- Business Model Canvas Workshop
The objective is for the artists to begin seeing themselves as entrepreneurs and strategizing on how they can turn their talent into a successful and sustainable business, or perfect their existing business model.
Review program objectives, expectations and outcomes
Create business model canvas
Q&A with successful Artist Entrepreneur
Session 2: Pitch Perfect/Artist Talk
The objective of this session is for artists to learn how to present their artwork and business model in a clear and concise way to potential funders, as well as to curators and collectors.
Knowing your audience and telling a compelling story
Creating a pitch deck
Guidelines for final pitch
Session 3: Legal Matters
The objective of this session is for artists to learn how to protect their business and intellectual property.
Understanding the pros and cons of different business legal structures
Contract drafting, negotiation and review
Licensing of art
Copyrights and trademarks
Session 4: Pricing
The objective of this session is for artists to learn different techniques and strategies for pricing their products and services.
Traditional methods for determining pricing based on COGS, competitors, and market.
How to account for the intangibles of art.
WAGE Certification and salary guidelines.
Perspectives on pricing from an established artist and gallery representative.
Session 5: Mock Studio Visit with Artist
Schedule a time to practice your final presentation and receive feedback
Sessison 6: Funding Sources
In this session we will explore the pros and cons of different funding sources available to artist entrepreneurs.
The 5c’s of access to capital and how to prepare for a small business loan.
Researching and applying to grants and other public funding sources.
Tips for conducting a successful crowdfunding campaign.
Session 7: Marketing and Sales
Creating and building your brand is essential to your success as an artist entrepreneur. Learn about creative ways to market yourself and your work to gain new customers, as well as tips for keeping customers engaged in your work, referring you to other customers, and returning to buy from you time and time again.
Creating and defining your brand.
Brand consistency across marketing channels
Leveraging free and low-cost marketing tools to build sales
Building relationships with personal collectors
Session 8: Recordkeeping and Tax Returns
Artists learn about tools for tracking their business income and expenses and evaluating their financial statements. In the second half of the class, artists will learn the ins and outs of the Schedule C tax form for sole proprietors and single member LLCs. They will also learn about how to reduce tax liabilities and what taxes they are responsible for.
Income and expense tracker exercise
Tips for recordkeeping
Learning how to plan for taxes and properly file them.
Session 9: Artists Roundtable & Closing Reception
The objective of this session is for artists to interact with established local artists, gallery owners, art museum curators and other industry players. Artists will deliver their final pitches to the audience.
Over the course of the 2 month program, participants will have access to one-on-one consultations with LiftFund WBC business advisors and loan officers to address topics such as: business planning, marketing and sales, pricing, legal matters, taxes, financials and more. They will also have access to LiftLearn, an online business education platform.
At the conclusion of the program, participants will be encouraged to apply to present at 1 Million Cups. 1 Million Cups is a Kaufmann Foundation program held every Wednesday at Launch SA in which two entrepreneurs pitch their business idea to a diverse audience of peers, mentors, educators and advisors, and receive constructive feedback and suggestions for improvement.